Day two of SES San Jose was a significant improvement over day one. The session I attended with Tim Ash, the leader in landing page optimization, was facinating. I loved his thoughts on ways to approach this amazingly important aspect of SEM. I could really see how powerful of a subject this was as the room was completely full with many people standing just to see him speak.

After his session, and the extremely lacking lunch, the keynote session began. This came with high hopes as the speaker...
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If I had to explain SES San Jose's first day I would definitely describe it as underwhelming. Of the sessions that I attended there was very little actionable discussion going on. Much of what I heard was very high level explanation of what things are. There wasn't a whole lot of new best practices. I was hoping that maybe i just missed the good sessions but after speaking with a few colleagues here I learned that I wasn't alone.  This can be expected however at such a large conference such a...
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