Day two of SES San Jose was a significant improvement over day one. The session I attended with Tim Ash, the leader in landing page optimization, was facinating. I loved his thoughts on ways to approach this amazingly important aspect of SEM. I could really see how powerful of a subject this was as the room was completely full with many people standing just to see him speak.

After his session, and the extremely lacking lunch, the keynote session began. This came with high hopes as the speaker was a Director of the AdWords department at Google. However, his presentation was lacking and he essentially read it off his papers. Nothing major or groundbreaking came from this. He just offered up what his thoughts were on the industry and how Google is looking to improve.