If I had to explain SES San Jose's first day I would definitely describe it as underwhelming. Of the sessions that I attended there was very little actionable discussion going on. Much of what I heard was very high level explanation of what things are. There wasn't a whole lot of new best practices. I was hoping that maybe i just missed the good sessions but after speaking with a few colleagues here I learned that I wasn't alone.  This can be expected however at such a large conference such as SES San Jose because there is such a wide breadth of visitor.

On the Expo floor front I was surprised to see a fairly strong lack of agencies peddling their business. There is no shortage of great tools and other ad network offerings with very interesting and stylish booths. This, however, was dissapointing for me as one of my main tasks while here was to gather information on possible SEO vendors for my company to partner with. From what I have seen while wandering the rather expansive expo floor is that there are only 3-4 real SEO "agencies" to meet with. This is disappointing for me as a company, but great for those who are trying to grow their business.