It is an exciting day for us Search Marketers. Bing officially announced that they will be powering Yahoo paid ads. This is great news for me as a PPC advertiser because now I no longer have to worry about two minor players fighting against Google, but only one that looks to be on the serious rise. The social community is tweeting in full force about this and seems to be the topic of the day. I can't wait to find out more information about what this means to me as a day to day advertiser in terms of account management and the like. Here goes nothing, Google better look out someone just might pose a solid second best contender here.


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